affinity plus credit union
Life Math is complicated. Affinity Plus makes it easier. A Minnesota company dedicated to Minnesotans. Real employees. Real stress triggers. Millennials and Gens customers came out of the wood work exceeding all expectations.
Which in finance is always good.
ooh blitz
Affinity Plus is purple. So we added magenta and GenZ-afied the look.
The copy is now part of the local vernacular.









radio
We were also in their ears, on Spotify, Pandora, Sirus, podcasts and even on the radio.