dove ice cream endless interactive video

We worked with media partners to develop a new way to interact with online media. Using their mouse, trackpad or fingers, viewers choose how to view the film. Fast or slow, forward or back, turning a :15 buy into an never-ending video. Separate versions were created for desktop and for mobile.

Desktop Interactive Version (controlled with mouse or trackpad; staging link for internal review purposes only)

Mobile Interactive Version (controlled with your fingers; staging link for internal review purposes only)

 

dove ice cream digital

 
R29_ice_cream.jpg
 

dove ice cream print

 
 

dove dusted interactive video

 

Working directly with the media team, we created a video the gives an answer to any question the viewer types in. Once a person starts typing a question, the :15 media buy is extended as long as the user keeps typing questions. We made the product attribute the magical hero of the film. To discover for yourself click here.

 
 
 

dove dusted print

 
 
 

dove holiday preroll

The woman who chooses DOVE Chocolate, lives life with no regrets.  At holiday time, she is not one to suffer FOMO.

 
 

dove holiday digital

 
 
 

dove/galaxy global film

Galaxy Chocolate is the same company abroad as Dove Chocolate in the U.S. Same chocolate, different wrapper. We needed to create a global film that could cross borders. This was concepted in the UK by our team at AMV. Co-creative directed with Rosie Arnold, AMV/UK and Mandy Hoveyda, BBDO/NY.